Tuesday, November 06, 2007

PS3: Universe of Entertainment

PlayStation 3

Everyone keeps asking, so here's a link & more info' about the latest TV Spot for the Sony PS3 console...

Hired by Sony, the advertising agency TBWA/Chiat/Day commissioned animators Superfad to create "Universe of Entertainment", to express the immersive & explosive entertainment experience of the Playstation 3. Superfad developed a concept of "controlled chaos", designing a TV commercial where each single frame could also be used as a printed image. The dynamic final advertisement was produced using Maya & AfterEffects. The music, Ladies and Gentlemen, is by rockers Saliva...


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